Sales Consultant
AVI Limited
Mount Edgecombe, KwaZulu-Natal
Permanent
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Posted 25 November 2025 - Closing Date 08 December 2025

Job Details

Job Description

Join CIRO Full Service Beverage Company (Pty) Ltd, South Africa's largest manufacturer of pure coffee, and be part of an industry leader known for innovation and quality. We offer a fast-paced, collaborative environment where your contributions are valued and your growth is supported. At CIRO, we thrive on delivering excellence, embracing diversity, and creating an inclusive community. Whether you’re passionate about coffee, customer service, or technical expertise, CIRO offers diverse opportunities to build a rewarding career. If you’re ready to make an impact and grow with us, we’d love to hear from you!

An exciting opportunity exists for a dynamic, outgoing SALES CONSULTANT with drive to join our enthusiastic sales team. This is your opportunity to work with quality brands that enrich our client's lives. The successful incumbent will be based in Mount Edgecombe, Durban, KwaZulu-Natal.

Line Manager: Sales Manager

Job Specification:

Key Performance Areas:

  • Achievement of monthly sales, volume and margin
  • Superior customer service relationships of existing customer base by following a structured call cycle based on the regional customer set criteria.
  • Influencing and positively affecting the In-Cup Quality and delivery via the On-site beverage solution system at each customer by ensuring customer audits are completed and corrective action is immediately executed on site, by doing machine calibration and settings and re doing operational training if required.
  • Creating a targeted new customer prospect list with the Sales Manager based on volume requirements per product category for the year and strategic requirements across all channels.
  • Achieve the agreed growth forecasted for the fiscal year by the Sales
  • Completion of new business development:
    • Initial contact
    • Assessment of needs
    • Proposal of tailored solution
    • Guiding on implementation, if necessary with the prospective
  • Ensure that agreements concluded with target list are commercially
  • Present at each installation and complete customer solutions training on day of
  • Travel and sleep-out to outlying customers.
  • Measurement will be completed in the following manner:
    • Monthly 1 on 1
    • Structured tracking against target list
Qualifications and Experience:
  • Grade 12 / Matric
  • 5+ years’ experience in a sales role in the Out of Home (OOH) Market with a proven track record in developing new business
  • Cold calling and prospecting
  • Experience in specialty coffee and beverage system solutions
Special Requirements
  • Valid driver’s license with minimum 2 years driving experience
  • Ability to travel extensively
  • Ability to offer calculated and tiered solutions specifically within the Business and Industry (B&I) channel
  • Ability to effectively deal with regional management teams